Jennifer Sieber

Vice President, Development, Sovereign Asset Management Inc.

Jennifer is an accomplished retail development professional whose more than twenty years of industry experience in planning, development, acquisitions and leasing, contributed significantly to the growth of the store networks and expansion strategies for several national retailers including Canadian Tire, Shoppers Drug Mart and Bulk Barn.  Over her career she has held progressively more senior positions, including most recently, Vice President, Real Estate and Store Development at Bulk Barn. 


Jennifer joined the Sovereign Asset Management team in 2018 and currently holds the position of Vice President, Development.  Having begun her career at First Pro Shopping Centres during the company’s formative growth years in large format retail developments, she brings tremendous knowledge and experience from both the landlord and tenant perspectives, which is combined with a blended approach of corporate and entrepreneurial thinking.